Building A Business That MattersOct 04, 2020
Jobs provide us with money to pay bills, but more and more people want something out of their career besides a paycheck. They want to feel like they matter and are making an impact. The CoLab hosts Megan Marsh and Andres Munar know this and want to share their best practices for building a business that matters to its employees, customers, and community.
For so many people, having just a job is not enough. They want the work they do to have meaning and impact. When you build a business that matters, you create an opportunity for your employees to cultivate that meaning.
So where do you start? The CoLab hosts Megan Marsh and Andres Munar have tips and resources to get you on the right track. You've got to find the things that are important to you and use them to drive your business, inspire your team, and be a force for good in your community.
When it comes to employees, you may sign the paycheck but it’s important to know your team members are more than cogs in a machine. Your business should make them better people and better leaders by doing work that matters. As for the community, there are so many ways to give back through volunteering, donations, and more. Keeping all of this in mind will help you build a business that matters.
Ready to dive in? Here’s a preview of this episode of The CoLab:
- [07:30] Giving back to the community is a great way to build camaraderie among business teams.
- [11:50] As business owners and community leaders, who do we serve? We’re serving customers with our product but what is the meaning behind it?
- [15:28] Take time and effort to validate employees and make them feel like they matter.
- [19:39] Your product or service matters to someone. Encouraging employees to understand that concept and see the deeper meaning of a company’s mission helps connect them to feeling part of something bigger.
- [22:55] As a business, it can be tough to seem genuine on social media when you are giving back to your community. But as a business that matters, it’s about raising awareness about what is important to you and inviting the greater community to be involved.
- [25:39] People might think that giving back means donating money, which can be hard on new businesses. In reality, businesses of any kind can give back through volunteering and in-kind services.
To access the resources mentioned in the podcast, join our group on Facebook. And share with us your thoughts about building a business that matters.
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