How Can A Small Business Gain Traction With Marketing?

May 03, 2021
How Can A Small Business Gain Traction With Marketing?


Putting together a marketing strategy for a small business is an often overlooked but incredibly important part of running a business. Your product or service could be the best out there, but if no one knows what your business does, it hurts your potential growth. Eric Varner, director of marketing for Keystone Alliance Mortgage and The CoLab, joins The CoLab podcast hosts Megan Marsh and Andres Munar to offer tips on getting your marketing off the ground and how as a small business gain any traction with marketing.

Show Notes:

Successful marketing can be the difference between growth and loss in terms of running a small business, but where do you begin? Years ago, buying print ads and putting up billboards were the go-to marketing strategies, but the advent of the digital age has completely transformed the game. How can a small business hope to gain any traction in a space that seems too crowded to stand out in?  

Eric Varner, director of marketing for Keystone Alliance Mortgage and The CoLab, has spent time in several marketing roles that have equipped him with the skills necessary to develop marketing for any type of business. In this episode, he joins The CoLab hosts Megan Marsh and Andres Munar to help small business owners figure out a starting point for their marketing efforts.

Ready to dive in? Here’s what we’re covering in this episode of The CoLab:

  • [00:28] Marketing is an ever-evolving field, and it may take a few tries before you find what works best for you and your business.
  • [11:20] Because marketing is such a broad topic that covers so many mediums, it can be hard for business owners to figure out where to start.
  • [15:10] Building trust and relationships with clients is key to business success. Producing content as part of your marketing strategy can be instrumental in reaching this goal.
  • [23:53] A website can serve as a hub for all your marketing efforts, but who do you turn to build one? And to keep it updated?
  • [29:12] Marketing tools tend to build on each other. Social media can drive people to your website. Your website includes features such as contact forms that capture information. That information can be loaded into a database and used for email marketing.
  • [33:56] Let your website be your marketing starting point but don’t just stop at a homepage. Additional pages with content such as a blog give your site a better chance of popping up in people’s internet searches.

Resources mentioned in today’s episode:

What about you? As a small business owner, how do you gain traction with marketing?

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About The Author

Megan Marsh is one of the top mortgage brokers in the country, with her brokerage being named 2023 Regional Mortgage Broker of the Year.  Read Megan’s “About Us” story “From Fired to Financial Freedom.”

Feel Free to send Megan a message to [email protected].