How To Use Thought Leadership To Establish AuthorityApr 12, 2021
The concept of “thought leadership” exists in every industry. Thought leaders are out there influencing others with their stories, ideas, and innovation in order to drive change. So, what does it take to become one? And how to use thought leadership to establish authority? In this episode, The CoLab hosts Megan Marsh and Andres Munar take you through part of their thought leadership journey and provide tips for getting started on your own.
Thought leadership takes many forms, but small business owners may feel too busy or unsure of joining the conversation. The fact is anyone can be a thought leader if they’re willing to take the steps necessary to get their voice out there. It could be writing articles, hosting a video blog, or making a presentation at an industry conference. The possibilities are endless but getting started will take a bit of thought and planning.
Ready to dive in? Here’s what we’re covering in this episode of The CoLab:
- [01:02] As a business owner, your identity is often tied to your company and the duties that define your role within it.
- [11:41] Part of being a thought leader means receiving recognition for the authority you have built in your industry, including winning awards.
- [19:51] It sounds obvious, but having your thoughts in the form of a column or essay featured in trade or industry magazines and other publications can build up your authority.
- [25:00] In addition to writing, tapping into and refining your skills as a public speaker can be key to cementing your status as a thought leader.
- [34:43] If you want to attract the best employees and clients, you need to be seen as a thought leader—someone who isn’t afraid to try new things.
What about you? How do you use thought leadership to establish authority? Share with us!